Late last year Steam introduced prices and payments in Renminbi ('Yuan', for those confused). How much would you say this move has affected the way Chinese players use Steam? Was it a big deal?
Uh...I myself just begin to use steam this year. But as far as I know, it does affect Chinese players.
Before Steam introduced prices and payments in Renminbi, there are many players using pirated game copies. Since it's easier and cheaper (about 50% off compared with America) to buy games on Steam with Renminbi and the prices of games are acceptable for most Chinese players, more and more people are starting to buy genuine game copies on Steam.
This is just a start, there are still many people who are unwilling to pay for games. But at least the atmosphere of playing genuine game copies are getting better in my eyes. I think Steam will change Chinese people's minds about games and copyrights one day unless it's banned because of some policies in China.
(Just my personal thought haha...Maybe my analysis is wrong since I'm not very good at social science.)